To Blog or Not to Blog

As authors, we moan at the thought of developing a long-term online marketing strategy. Don’t we have enough to do? Extra time isn’t something any of us have, but the need to blog could not be greater. Despite ever-evolving social media, blogging should remain a top priority for authors.

Blogging is a great way to communicate with your audience

Your readers want to hear from you. What do you like to do? What is your next book going to be about? How much time do you spend writing each day? If you’re fortunate enough to have another overarching passion in your life, blog about that too. Think of your blog as the foundation of your online marketing strategy. If people can’t find you, they can’t buy your book. Blogs continue to be the best way to drive traffic to your website. Write about your genre. Find readers who are interested in what you write about. The regular practice of blogging will attract the audience you want to reach and the community you want to build.
 

Your blog keeps your content fresh and your site up to date

There is nothing worse than going on a website that hasn’t been updated in the last two years. It shows a lack of concern for those who follow us. I must admit, I have been guilty of that myself.

Position your expertise

Blogging positions you as an authority on your subject matter. While marketing experts may disagree on how often you need to blog, consistency is the key (you will hear me say that a lot!).

Blogs open up cross-promotional opportunities

Blogs provide you with the opportunity to link your content to your books, eBooks, videos and webinars.

Blogs develop your brand

Every blog you write helps define your personal brand. Developing your personal brand takes time, but the good news is that the tools are free and you are already a skilled writer. When you become known as an expert in a field, you also become more valuable. 

Blogging serves multiple purposes

Not only does your blog drive traffic to your website, but it is content creation for social media which helps increase your following and add to your email list. 
 

Your blog could become your next book

Yes, creating your next book is as easy as stringing together a collection of your blogs. If your posts are informative, such as how to learn a new skill or try out a new hobby, you might be writing your next book without knowing it.There are several great programs that enable you to create books right from your website and blog posts.  

Your online platform is your ability to reach people and your blog can be one of your most effective strategies for doing so. Blogs are a powerful tool. Don’t delay, start yours today!


 

Here is a great link: Nine of the best free blog sites to consider in 2020.

Follow Russ Scalzo on Facebook
Follow Russ Scalzo on Twitter
Follow Russ Scalzo on YouTube
Email Russ Scalzo
Follow Russ Scalzo on Goodreads
Follow Russ Scalzo on Amazon

All content © Russ Scalzo